Florence

The Place Firenze

Name: The Place Firenze
Address: Piazza di Santa Maria Novella, 7, Florence, 50123, IT
Rating: 9.3

Piazza di Santa Maria Novella, 7, Florence, 50123

The experience

Luxurious Rooms and Design FeaturesThe Place Firenze offers stylish and elegant 5-star rooms with unique design features. Each room includes a satellite flat-screen TV, with some rooms providing views of the hotel's gallery or terrace.

Gourmet Dining ExperienceIndulge in a large breakfast served in a glass-domed courtyard and savor Tuscan and Italian cuisine at the on-site à la carte restaurant. Open until 22:30 daily, the restaurant is perfect for lunch, afternoon tea, or an aperitif.

Convenient Location and Exclusive ServicesLocated just a short walk from Santa Maria Novella Basilica, this hotel provides panoramic views from its rooftop terrace. Enjoy free WiFi, guided tours of the Uffizi Gallery, and the option of chauffeurs for wine tours in the Chianti region.

Experience luxury and convenience at The Place Firenze - book now for an unforgettable stay!

At the hotel

Popular amenities

41 listed

24-hour front desk
Air conditioning
Babysitting/child services
Bar
Breakfast in the room
CCTV in common areas
CCTV outside property
Concierge service
Daily housekeeping
Dry cleaning

View all amenities

Family rooms
Fax/photocopying
Fire extinguishers
Free WiFi
Fruits
Heating
Invoice provided
Ironing service
Laundry
Lift / Elevator
Luggage storage
Non-smoking rooms
Non-smoking throughout
Outdoor furniture
Parking
Parking garage
Private check-in/check-out
Private parking
Restaurant
Room service
Safety deposit box
Shared lounge/TV area
Smoke alarms
Snack bar
Soundproof rooms
Staff adhere to local safety protocols
Strollers
Terrace
Valet parking
WiFi available
Wine/champagne

Live guest feedback

Guest reviews

9.3out of 10

THE PLACE to stay!!
CoolMontrealFamily · Couples · 2026-08-27
10/10
“Just spent 3 fabulous nights at The Place. Easy walk from the train station, 5-6 minutes. At first I was a bit apprehensive because it’s very small, the entrance is unassuming, no real lobby or reception area, but I was immediately captured by the Place’s charm and warmth and incredible service. This is a true Boutique hotel, very quaint, only about 20 rooms, and it feels more like a home, and has old-style appeal. Firstly the location of the Place is superb. Right on the Piazza Santa Novella, and just a 5-6 minute walk to the Duomo and Piazza Republica etc. We had a standard courtyard room which was lovely, but I did find it a bit small. The bed was super comfortable with amazing pillows and linens. Bathroom was perfect, great shower with all the amenities, plush towels, Dyson hairblower, bathrobes and slippers. AC was great in the room. There just wasn’t much wiggle room to walk around in this room, so next time I would suggest taking a slightly larger room. There was also no coffee machine in the room, so had to go downstairs in morning to the sitting area to get coffee. The breakfast was included and was fabulous, you could eat indoors in the lovely dining area or outside on the piazza. You could basically order anything from the menu, with delicious croissants, and the service was impeccable. Even the dishes, the plates and coffee cups felt old-school and eclectic and we loved it all. What makes the Place so special however is the top-notch service across the board. We were made to feel right at home, like part of the family, and the staff were really so professional and trying to help and please you at every moment. So much warmth and hospitality. Shout out to Sarah and Lily who were so wonderful. I highly recommend staying at The Place without hesitation. It’s THE PLACE to be in Firenze if you like a charming smaller boutique hotel.”
Boutique hotel that earns its five star rating
tsuddath · Family · 2026-08-26
10/10
“This is a boutique hotel that lives up to its five star rating. Its location a couple of blocks from the train station is very convenient. The quiet rooms are each unique and tastefully decorated. The service is remarkable. One telling detail about the hotel is its support for local artists and craftsmen and their training. Not something that you see everywhere. It is not inexpensive but the experience is worth it.”
Absolutely amazing service, impeccable facilities and conveniently located.
Lynn · couple · 2026-08-18
10/10
“The property was impeccably decorated, extremely clean and centrally located. There was not a spec of dirt anywhere, and not a single flaw on the property. Everyone on the property was extremely attentive, polite and provided exceptional service.”
Worth knowing: I would have preferred to have a room that faced the outside instead of the interior but the decor and the service easily overcame that drawback. The hotel was lovely and would stay there again.
Five Stars — An Extraordinary Hotel in Florence
H9102ZGwilliams · Family · 2026-08-13
10/10
“Five Stars — An Extraordinary Hotel in Florence I rarely write reviews. Although I rely heavily on them when planning our travels, I have probably written fewer than ten over the past twenty years. Our stay at The Place Firenze, however, was exceptional enough that I felt compelled to share our experience. My wife and I recently spent three weeks traveling throughout Spain and Italy, staying at a number of beautiful, high-end hotels and resorts along the way. Of all the wonderful properties we experienced, The Place Firenze stands among the very best. From the moment we arrived, it exceeded expectations. The Place Firenze is an intimate, five-star boutique hotel that combines elegance, luxury, and highly attentive personal service. We stayed in Room #1, a magnificent suite overlooking the beautiful Piazza di Santa Maria Novella. The suite was spectacular—spacious, elegant, and thoughtfully designed. It included a fireplace, a separate living room, two televisions (including an impressive 75-inch screen that disappeared seamlessly into the furniture), a beautiful bedroom with a king-size bed, a walk-in closet, and an enormous, luxurious bathroom. Upon arrival, we were welcomed with a bowl of fresh fruit, a bottle of champagne, and a fully stocked minibar—all complimentary. These thoughtful touches set the tone for the stay. Giorgio greeted us personally, handled our check-in, and graciously accommodated both an early arrival and a late checkout, making everything effortless from the start. Breakfast was included each morning and served in the hotel’s beautiful restaurant. Instead of a typical buffet, it was a relaxed, sit-down experience with a full menu and excellent service—the perfect way to begin each day in Florence. Throughout our stay, the service was consistently outstanding. Every member of the team was warm, professional, and attentive, always anticipating needs without ever being intrusive. A moment that best reflects the level of hospitality came on the morning of our departure. We had an early flight and needed to leave at 4:00 a.m. Giorgio was there once again to see us off, with fresh coffee ready and a prepared breakfast for our journey. That level of personal care is rare, even among top-tier five-star hotels. The combination of an exceptional suite, ideal location, thoughtful amenities, and consistently attentive service made our stay truly memorable. The Place Firenze is not just a luxury hotel—it is a benchmark for hospitality done right. We would return without hesitation and recommend it to anyone seeking an outstanding stay in Florence. Five stars, without question.”